Check out the blog below for Amanda’s latest expert insights, interviews, marketing-industry musings, video content – and much more.

How To Market To Millennials? Start By Not Marketing To Millennials. Listen To Them.

September 24, 2018


The millennial mindset is a topic that gets covered a lot. But it’s a subject worthy of such scrutiny for one simple reason: there are 75 million millennials. They make up one-quarter of the U.S. population. So it’s good to have a strategy on how to communicate with them in the marketplace. My advice? Listen to them. Offer a social purpose. And for heaven’s sake don’t sell to them.

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Watch “Small Talks” With IC Stars and Reece Law

September 17, 2018


When you think about running a business, there are two things you’re going to need: talented staff and a good lawyer. As part of our “Small Talks” interview series, I talked to business leaders who fill those essential needs. My discussion with Sandee Kastrul of i.c. stars focuses on the talent question. How do you find just the right people to come through your door and fill your needs? And my chat with Wynne Reece addresses how important it is to have a lawyer you can trust in your corner. A lawyer you feel comfortable with is more than just a lawyer: the right lawyer is a trusted business adviser as well. I greatly enjoyed my discussions with both Kastrul and Reece and I’m excited to share their insights with you.

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Q&A With Culinary Entrepreneur Michelle Battista

September 10, 2018


Michelle Battista does not believe in failure. She believes in experience – and in bringing people together. She began her career in fashion, built a reputation in the design and marketing industry, and found herself consulting with prominent chefs. She eventually brought together her love of food, creativity and community, launching The Nightwood Society – a kitchen, creative incubator and event space, comprised exclusively of women. You have to admire someone with that type of vision and resiliency. I visited with her recently to talk about her career, her approach to business, and her knack for always moving forward.

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Why The #SeeHer Initiative Is Both Necessary And Exciting

September 4, 2018


When the Association of National Advertisers (ANA) launched its #SeeHer campaign in 2016, I thought: Wow. What a bold move. The ANA is an organization that counts more than 40,000 marketers and 15,000 brands as members. It has tremendous influence. And here it was putting its weight behind an effort to increase the “accurate portrayal of all girls and women” in media by 20 percent by 2020. Amazing. Unprecedented. And, unfortunately, necessary.

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Yes, Work Can Be Fun. Yes, Work Should Be Fun. Bill Murray Knows. So Should You.

August 27, 2018


Have you ever heard of the minor league baseball team the St. Paul Saints? This is a team whose slogan is “Fun Is Good.” The quality of baseball is solid. It’s basically double A ball. That alone would make it worth watching. But the experience is so much more than that. No one does fun like the Saints. This is a team that has hosted the world’s largest pillow fight, asks mimes to conduct instant replays, and has a pig deliver baseballs to the umpire. Would you expect anything else from a team co-owned by Bill Murray? The upshot: the organization sells out all of its home games and has for years.

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Watch “Small Talks” With Lucila, Salty Tart and WSK

August 21, 2018


I’ve always heard that the food business is one of the hardest industries to navigate. Think about it. It’s an industry where you regularly throw away much of your inventory. That is one tricky business. Yet Lucila Gigrande of Lucila, Michelle Gayer of Salty Tart, and Sameh Wadi of WSK, have all made it work. I interviewed each of them for “Small Talks” and they were generous with their time and delicious with their insights.

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Giving Back Through Storytelling: The Power of the Corporate Megaphone

August 20, 2018


Sitting on a scaffolding, my legs dangling toward the ground, I watched with pride members of our Deluxe team measuring, hammering and laughing together as we sided a garage while volunteering for Habitat for Humanity. Giving back to a cause we believe in brings us not only closer together, but it furthers the mission that companies large and small can be a driving force for change in our society.

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Q&A With Deborah Vantrece of Twisted Soul Cookhouse & Pours

August 13, 2018


In addition to being a nationally renowned chef, Deborah VanTrece is a certified “badass” – seriously, just ask Zagat. She has been redefining soul food in Atlanta for 20 years, and as an entrepreneur, she has also fostered lasting brands and helped start a national conversation about diversity in the culinary world. Below, she dives into lessons about developing a brand, advice she’s received throughout her career, and the importance of philanthropy for restaurateurs.

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How Two Winning Campaigns from Cannes Demonstrated Real Brand Action

August 7, 2018


The Cannes Lions International Festival of Creativity is often considered the Oscars of the creative and marketing industry. While I wasn’t able to attend this year, I excitedly dug into the list of 30 Grand Prix winners. They were awarded in categories such as digital craft, innovation, health and wellness – and my favorite, a category simply entitled “good.”

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