Check out the blog below for Amanda’s latest expert insights, interviews, marketing-industry musings, video content – and much more.

Watch My “Small Talks” Interview With The Amazing Zubin Bhettay of Fuzzy Pet Health

June 10, 2019


I recently had the great pleasure of visiting with Zubin Bhettay of Fuzzy Pet Health in San Francisco as part of our “Small Talks” video series. He has such an inspiring story. He started out his career raising millions and helping launch software company DoubleDutch. He then went on in 2015 to found Fuzzy, which makes veterinary visits affordable and accessible through a membership model. He shared with me his irresistible elevator pitch and offered three tips for securing investors for your startup.

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Why Serving On a Non-Profit Board Could Pay Off Big In Your Career

May 29, 2019


Endless to-do lists. Relentless notifications. Phone blowing up. It seems like everyone today is crazy busy. Who has time to serve on a non-profit board?

As outlined in my latest Forbes article, I would suggest that you do, even though you might not think it’s doable. The reason: the right role won’t feel like a sacrifice of time; it will feel like an investment in your career. You will learn how to do things and sharpen skills that can help you advance in your job, such as manage budgets and advise leadership. Those are good skills to have. And you will do some good along the way.

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Best Buy Is Showing Great Leadership With Its Teen Tech Centers

May 24, 2019


Did you know that Best Buy is investing millions of dollars into teen tech centers designed to light a spark in the imaginations of tomorrow’s leaders? It’s an incredibly ambitious, inspiring and forward-thinking program. I asked Andrea Wood, head of social impact for the company, to tell us more about the program and she kindly obliged.

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Q&A: Ellen Walthour, executive director of The BrandLab

May 21, 2019


Ellen Walthour is CEO of The BrandLab, a Minneapolis non-profit dedicated to increasing diversity in the marketing industry. She is bringing real change to an area that has long had much discussion and little action. She’s bringing the action. I have tremendous admiration for what she does and how she does it, with high energy and tremendous passion, and I loved learning about her fascinating career path.

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Q&A: Joan Steffend, author of “… And She Sparkled”

April 29, 2019


Joan Steffend is someone who radiates kindness. You felt it when you watched her as an on-air reporter at KARE-TV in Minneapolis and host on HGTV. You feel it in the inspirational books she writes. You absorb it when you hear her speak or spend time with her. She’s a public figure who has made gratitude and warmth her personal and professional priorities and I just couldn’t admire her more. I was grateful to her for telling us more about her journey.

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April Is A Time Of Renewal

April 8, 2019


Do you know how you can sometimes sense a mood in the air? A yearning? A desire for something new? I feel it when traveling around the country. Maybe it’s the fact it’s springtime. Or maybe it’s something more.

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Do Well By Doing Good: The Ultimate Win-Win

March 25, 2019


In case you couldn’t tell, I’m a people person. I believe in connection. I believe in mutually beneficial outcomes. I don’t believe in the zero-sum game. I believe we’re all here to make the world a better place to live, not only for ourselves, but for everyone else.

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Don’t Overlook Your Local Chamber of Commerce and Other Community Organizations

March 19, 2019


I’ve worked with some of the world’s most recognizable brands and forword-thinking marketers, employing the most cutting-edge technology. So what I’m to about to say may sound quaint. But for businesses of all sizes, and especially those on the smaller end of the spectrum, one of the most powerful tools for growing your business is likely located right up the street: at your local Chamber Of Commerce, Rotary or other Main Street business-networking organizations.

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It Blew My Mind Visiting “Small Business Revolution- Main Street” Finalist

February 14, 2019


One of my favorite times of the year is January, when I embark on an epic road trip to visit the Top 10 towns in the running for Small Business Revolution – Main Street. This year, we got a whopping 12,000 nominations for towns across America, and it was harder than ever to narrow the list to the top 10 that were in the running for a $500,000 revitalization and a starring role in season four of the hit show.

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Public Speaking Can Be Fun (Seriously)

January 28, 2019


Let’s face it, public speaking is not high on the lists of things that most people enjoy. But it honestly is for me. I look forward to getting up in front of audience. I find it stimulating and exciting. I would do it every day if I could. (OK, maybe not every day, but I truly do enjoy it).

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