How To Market To Millennials? Start By Not Marketing To Millennials. Listen To Them.
Sep 24 2018
The millennial mindset is a topic that gets covered a lot. But it’s a subject worthy of such scrutiny for one simple reason: there are 75 million millennials. They make up one-quarter of the U.S. population. So it’s good to have a strategy on how to communicate with them in the marketplace. My advice? Listen to them. Offer a social purpose. And for heaven’s sake don’t sell to them.
I explore these ideas in my latest piece for Forbes, which you can read here. Bottom line: I admire young people. A lot. My philosophy that companies do best by Doing Well By Doing Good aligns well with their values. We have much to learn from them.
Sep 17, 2018
When you think about running a business, there are two things you’re going to need: talented staff and a good lawyer. As part of our “Small Talks” interview series, I talked to business leaders who fill those essential needs. My discussion with Sandee Kastrul of i.c. stars focuses on the talent question. How do you find just the right people to come through your door and fill your needs? And my chat with Wynne Reece addresses how important it is to have a lawyer you can trust in your corner. A lawyer you feel comfortable with is more than just a lawyer: the right lawyer is a trusted business adviser as well. I greatly enjoyed my discussions with both Kastrul and Reece and I’m excited to share their insights with you.