Check out the blog below for Amanda’s latest expert insights, interviews, marketing-industry musings, video content – and much more.

Q&A: Mary Deelsnyder of Dee Design

January 16, 2019


Mary Deelsnyder is a vital part of the female business community here in the Twin Cities. She is a talented designer, a fearless entrepreneur and, in her free time, she acts as a megaphone telling the stories of businesswomen across industries via her blog, Women I Work With. I had a great time chatting with her about her blog and what running it has taught her about empathy and leadership.

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Listen and Learn: 6 Tips to Master Social Media Listening

December 26, 2018


There’s a fallacy about social media marketing: it’s that the primary goal should be making viral content that gets shared all over the world. Sure, that would be nice. We all want tons of eyeballs on our brand. But no one consistently delivers viral content, and I don’t even think that should be your top priority.

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Q&A With Documentary Filmmaker Joanna James

December 18, 2018


As someone who believes so strongly in the power of authentic content and visual storytelling, I am totally in awe of Joanna James courage. She is the founder of Zoel Productions, an independent film, television and multimedia production company out of New York. Her directorial debut was A Fine Line, which is a fascinating look at the workplace culture of female chefs, who are a distinct minority in the industry. In fact, less than 7 percent of chefs and restaurant owners are women. It’s a remarkable film, and she’s an inspiring storyteller with great advice to share.

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Q&A With Make-A-Wish President Mia Hoagberg

December 18, 2018


Mia Hoagberg makes people’s dreams come true for a living. Talk about a dream job? But she’s also seen her own dreams come true, as the head of Make-A-Wish and parent to two thriving children. I visited with her recently to talk about her career, which is never boring and always moving forward, just the way she likes it.

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Shop Local This Holiday Season

December 14, 2018


I’ve been fortunate to visit hundreds – probably thousands – of small businesses all across America as part of the Small Business Revolution. I’ve seen firsthand the way that every dollar spent at a small business goes to improve a local community, whether it’s helping families put food on the table or being invested back into programs like the local Little League team.

I love to shop local for the holidays and if you’re like me, you’re always looking for new shops to explore. Here are some of my favorite small businesses, right here where I live, in the Twin Cities.

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Why The “CMO Of The Future” Needs More Than Data

December 3, 2018


I was recently interviewed for an article by the Association of National Advertisers, an organization of which I’m a proud board member. The writer asked marketing leaders from a variety of industries which skills will be required of chief marketing officers of the future. Here's my take.

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How To Market To Millennials? Start By Not Marketing To Millennials. Listen To Them.

September 24, 2018


The millennial mindset is a topic that gets covered a lot. But it’s a subject worthy of such scrutiny for one simple reason: there are 75 million millennials. They make up one-quarter of the U.S. population. So it’s good to have a strategy on how to communicate with them in the marketplace. My advice? Listen to them. Offer a social purpose. And for heaven’s sake don’t sell to them.

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Watch “Small Talks” With IC Stars and Reece Law

September 17, 2018


When you think about running a business, there are two things you’re going to need: talented staff and a good lawyer. As part of our “Small Talks” interview series, I talked to business leaders who fill those essential needs. My discussion with Sandee Kastrul of i.c. stars focuses on the talent question. How do you find just the right people to come through your door and fill your needs? And my chat with Wynne Reece addresses how important it is to have a lawyer you can trust in your corner. A lawyer you feel comfortable with is more than just a lawyer: the right lawyer is a trusted business adviser as well. I greatly enjoyed my discussions with both Kastrul and Reece and I’m excited to share their insights with you.

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Q&A With Culinary Entrepreneur Michelle Battista

September 10, 2018


Michelle Battista does not believe in failure. She believes in experience – and in bringing people together. She began her career in fashion, built a reputation in the design and marketing industry, and found herself consulting with prominent chefs. She eventually brought together her love of food, creativity and community, launching The Nightwood Society – a kitchen, creative incubator and event space, comprised exclusively of women. You have to admire someone with that type of vision and resiliency. I visited with her recently to talk about her career, her approach to business, and her knack for always moving forward.

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Why The #SeeHer Initiative Is Both Necessary And Exciting

September 4, 2018


When the Association of National Advertisers (ANA) launched its #SeeHer campaign in 2016, I thought: Wow. What a bold move. The ANA is an organization that counts more than 40,000 marketers and 15,000 brands as members. It has tremendous influence. And here it was putting its weight behind an effort to increase the “accurate portrayal of all girls and women” in media by 20 percent by 2020. Amazing. Unprecedented. And, unfortunately, necessary.

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