Check out the blog below for Amanda’s latest expert insights, interviews, marketing-industry musings, video content – and much more.

Q&A With Culinary Entrepreneur Michelle Battista

September 10, 2018

Michelle Battista does not believe in failure. She believes in experience – and in bringing people together. She began her career in fashion, built a reputation in the design and marketing industry, and found herself consulting with prominent chefs. She eventually brought together her love of food, creativity and community, launching The Nightwood Society – a kitchen, creative incubator and event space, comprised exclusively of women. You have to admire someone with that type of vision and resiliency. I visited with her recently to talk about her career, her approach to business, and her knack for always moving forward.

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Why The #SeeHer Initiative Is Both Necessary And Exciting

September 4, 2018

When the Association of National Advertisers (ANA) launched its #SeeHer campaign in 2016, I thought: Wow. What a bold move. The ANA is an organization that counts more than 40,000 marketers and 15,000 brands as members. It has tremendous influence. And here it was putting its weight behind an effort to increase the “accurate portrayal of all girls and women” in media by 20 percent by 2020. Amazing. Unprecedented. And, unfortunately, necessary.

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Yes, Work Can Be Fun. Yes, Work Should Be Fun. Bill Murray Knows. So Should You.

August 27, 2018

Have you ever heard of the minor league baseball team the St. Paul Saints? This is a team whose slogan is “Fun Is Good.” The quality of baseball is solid. It’s basically double A ball. That alone would make it worth watching. But the experience is so much more than that. No one does fun like the Saints. This is a team that has hosted the world’s largest pillow fight, asks mimes to conduct instant replays, and has a pig deliver baseballs to the umpire. Would you expect anything else from a team co-owned by Bill Murray? The upshot: the organization sells out all of its home games and has for years.

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Watch “Small Talks” With Lucila, Salty Tart and WSK

August 21, 2018

I’ve always heard that the food business is one of the hardest industries to navigate. Think about it. It’s an industry where you regularly throw away much of your inventory. That is one tricky business. Yet Lucila Gigrande of Lucila, Michelle Gayer of Salty Tart, and Sameh Wadi of WSK, have all made it work. I interviewed each of them for “Small Talks” and they were generous with their time and delicious with their insights.

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Giving Back Through Storytelling: The Power of the Corporate Megaphone

August 20, 2018

Sitting on a scaffolding, my legs dangling toward the ground, I watched with pride members of our Deluxe team measuring, hammering and laughing together as we sided a garage while volunteering for Habitat for Humanity. Giving back to a cause we believe in brings us not only closer together, but it furthers the mission that companies large and small can be a driving force for change in our society.

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Q&A With Deborah Vantrece of Twisted Soul Cookhouse & Pours

August 13, 2018

In addition to being a nationally renowned chef, Deborah VanTrece is a certified “badass” – seriously, just ask Zagat. She has been redefining soul food in Atlanta for 20 years, and as an entrepreneur, she has also fostered lasting brands and helped start a national conversation about diversity in the culinary world. Below, she dives into lessons about developing a brand, advice she’s received throughout her career, and the importance of philanthropy for restaurateurs.

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How Two Winning Campaigns from Cannes Demonstrated Real Brand Action

August 7, 2018

The Cannes Lions International Festival of Creativity is often considered the Oscars of the creative and marketing industry. While I wasn’t able to attend this year, I excitedly dug into the list of 30 Grand Prix winners. They were awarded in categories such as digital craft, innovation, health and wellness – and my favorite, a category simply entitled “good.”

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Q&A With Hilary Hutcheson of Lary’s Fly and Supply

July 30, 2018

If you want to find Hilary Hutcheson, look outside. She’s the owner of Lary’s Fly and Supply in Montana and the host and cofounder of Trout TV. She was never cut out for an office job. Instead, she has invented herself as an outdoors guide and media personality and one of the most inspiring entrepreneurs I’ve ever met.

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Fearless Girl: The Pitfalls of Forgetting to Look at Your Brand First

July 20, 2018

Regardless of whether you follow the marketing industry, I’m guessing you’ve seen (at least pictures of) the bronze Fearless Girl statue installed by the investment firm State Street Global Advisers last year. It was an immediate success, going viral on social media and resulting in $7.4 million in free marketing, according to the Guardian. Home run, right? For about a minute. Then the backlash hit.

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