Check out the blog below for Amanda’s latest expert insights, interviews, marketing-industry musings, video content – and much more.

Q&A With Deborah Vantrece of Twisted Soul Cookhouse & Pours

August 13, 2018

In addition to being a nationally renowned chef, Deborah VanTrece is a certified “badass” – seriously, just ask Zagat. She has been redefining soul food in Atlanta for 20 years, and as an entrepreneur, she has also fostered lasting brands and helped start a national conversation about diversity in the culinary world. Below, she dives into lessons about developing a brand, advice she’s received throughout her career, and the importance of philanthropy for restaurateurs.

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How Two Winning Campaigns from Cannes Demonstrated Real Brand Action

August 7, 2018

The Cannes Lions International Festival of Creativity is often considered the Oscars of the creative and marketing industry. While I wasn’t able to attend this year, I excitedly dug into the list of 30 Grand Prix winners. They were awarded in categories such as digital craft, innovation, health and wellness – and my favorite, a category simply entitled “good.”

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Q&A With Hilary Hutcheson of Lary’s Fly and Supply

July 30, 2018

If you want to find Hilary Hutcheson, look outside. She’s the owner of Lary’s Fly and Supply in Montana and the host and cofounder of Trout TV. She was never cut out for an office job. Instead, she has invented herself as an outdoors guide and media personality and one of the most inspiring entrepreneurs I’ve ever met.

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Fearless Girl: The Pitfalls of Forgetting to Look at Your Brand First

July 20, 2018

Regardless of whether you follow the marketing industry, I’m guessing you’ve seen (at least pictures of) the bronze Fearless Girl statue installed by the investment firm State Street Global Advisers last year. It was an immediate success, going viral on social media and resulting in $7.4 million in free marketing, according to the Guardian. Home run, right? For about a minute. Then the backlash hit.

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What Jennifer Bishop Jenkins Can Teach Us All About Grace and Advocacy

July 16, 2018

Jennifer Bishop Jenkins, who runs LoveFurDogs, a dog-grooming company in Chicago, is an impressive entrepreneur. (That’s why my team enlisted her as an industry expert in the upcoming season of Small Business Revolution – Main Street.). But as impressive as she is in business, she’s an even more remarkable human being.

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Watch “Small Talks” with Co-Working Pioneers from Fueled Collective and Blue1647

July 9, 2018

Employment forecasts show that the freelance economy is expected to grow and keep growing. That makes shared workspaces, and shared knowledge, particularly important for this sector. Fortunately, entrepreneurs like Don Ball of Fueled Collective and Emily Cambry, Jr., of Blue1647, have been busy creating environments where connections are made and magic can happen. I visited with both recently as part of “Small Talks,” the video series in which I hit the road to talk to get small-business tips straight from the source: other successful small business owners.

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Won’t You Meet Your Neighbor? Don’t Overlook the Power of Co-Marketing

July 2, 2018

I wrote a piece for Forbes about the importance of in-person communications, and how entrepreneurs can benefit from getting to know the people behind other small businesses in their communities.

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Did These Beer Brands’ Feel-Good Super Bowl Ads Hold Water?

June 28, 2018

I applaud any company making an effort to Do Well By Doing Good. And like so many other people, I excitedly await each year’s Super Bowl ads – arguably the world’s biggest stage for advertising, and a unique platform for brands to do something bigger than just peddle their own products.

Last year during the Big Game, two beer companies, Stella Artois and Budweiser, seized the opportunity to share their good works on the issue of access to water. Their ads were stirring. I was moved. It made sense that water would be central to their “brand purpose.” But was it reflective of any broader “brand action”?

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Q&A with Retail Expert Lynne Robertson of Fame Retail

June 25, 2018

Lynne Robertson is a natural leader with a long resumé. On top of being the owner and CEO of Minneapolis-based Fame Retail, she is a member of The Hub Braintrust, an honorary AdFed Board member and vice president of the Twin Cities Retail Design Institute.

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