Meet the mom-preneur behind a powerful innovation in women’s clothing
Sep 10 2019
I had a delightful time visiting with Tammi Relyea, founder of BRA-serie in Danville, CA. Relyea is a mom-preneur on a mission to reinvent the bra strap and build a global company that promotes a positive self-image for women of all ages. In 2017, she launched her first line, which features stylish and interchangeable bra straps. Her belief was that the bra strap could evolve from being a functional necessity into a stylish accessory. Based on the rapturous reaction she has received from consumers, her instinct was right.
Relyea shared with me of some of her thinking that went into her launch, from how she conducted research to evaluated input from friends. Relyea has a home run on her hands and it couldn’t have happened to a nicer person.
Aug 29, 2019
I know what it’s like to be super-busy. There’s an adrenaline to it. A satisfaction. But I also believe in spending time at work day-dreaming. Yes, day-dreaming. It may seem like gratuitous non-busy time. But trust me, it’s actually extremely productive. Letting yourself dream about the possibilities of tomorrow can help you find insights that you can implement today.