Amanda’s Blog

Read about Amanda’s latest expert insights, interviews, marketing-industry musings, video content – and much more.

Do Well By Doing Good: The Ultimate Win-Win

March 25, 2019

Amanda Brinkman and Prickly Pear Owner in Marinette Menominee

In case you couldn’t tell, I’m a people person. I believe in connection. I believe in mutually beneficial outcomes. I don’t believe in the zero-sum game. I believe we’re all here to make the world a better place to live, not only for ourselves, but for everyone else.

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Don’t Overlook Your Local Chamber of Commerce and Other Community Organizations

March 19, 2019


I’ve worked with some of the world’s most recognizable brands and forword-thinking marketers, employing the most cutting-edge technology. So what I’m to about to say may sound quaint. But for businesses of all sizes, and especially those on the smaller end of the spectrum, one of the most powerful tools for growing your business is likely located right up the street: at your local Chamber Of Commerce, Rotary or other Main Street business-networking organizations.

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It Blew My Mind Visiting “Small Business Revolution- Main Street” Finalist

February 14, 2019

Keynote Speaker and Moderator: Amanda Brinkman

One of my favorite times of the year is January, when I embark on an epic road trip to visit the Top 10 towns in the running for Small Business Revolution – Main Street. This year, we got a whopping 12,000 nominations for towns across America, and it was harder than ever to narrow the list to the top 10 that were in the running for a $500,000 revitalization and a starring role in season four of the hit show.

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Public Speaking Can Be Fun (Seriously)

January 28, 2019

Let’s face it, public speaking is not high on the lists of things that most people enjoy. But it honestly is for me. I look forward to getting up in front of audience. I find it stimulating and exciting. I would do it every day if I could. (OK, maybe not every day, but I truly do enjoy it).

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Q&A: Mary Deelsnyder of Dee Design

January 16, 2019

Mary Deelsnyder is a vital part of the female business community here in the Twin Cities. She is a talented designer, a fearless entrepreneur and, in her free time, she acts as a megaphone telling the stories of businesswomen across industries via her blog, Women I Work With. I had a great time chatting with her about her blog and what running it has taught her about empathy and leadership.

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Listen and Learn: 6 Tips to Master Social Media Listening

December 26, 2018

There’s a fallacy about social media marketing: it’s that the primary goal should be making viral content that gets shared all over the world. Sure, that would be nice. We all want tons of eyeballs on our brand. But no one consistently delivers viral content, and I don’t even think that should be your top priority.

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Q&A With Documentary Filmmaker Joanna James

December 18, 2018

As someone who believes so strongly in the power of authentic content and visual storytelling, I am totally in awe of Joanna James courage. She is the founder of Zoel Productions, an independent film, television and multimedia production company out of New York. Her directorial debut was A Fine Line, which is a fascinating look at the workplace culture of female chefs, who are a distinct minority in the industry. In fact, less than 7 percent of chefs and restaurant owners are women. It’s a remarkable film, and she’s an inspiring storyteller with great advice to share.

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Q&A With Make-A-Wish President Mia Hoagberg

December 18, 2018

Mia Hoagberg makes people’s dreams come true for a living. Talk about a dream job? But she’s also seen her own dreams come true, as the head of Make-A-Wish and parent to two thriving children. I visited with her recently to talk about her career, which is never boring and always moving forward, just the way she likes it.

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Shop Local This Holiday Season

December 14, 2018

I’ve been fortunate to visit hundreds – probably thousands – of small businesses all across America as part of the Small Business Revolution. I’ve seen firsthand the way that every dollar spent at a small business goes to improve a local community, whether it’s helping families put food on the table or being invested back into programs like the local Little League team.

I love to shop local for the holidays and if you’re like me, you’re always looking for new shops to explore. Here are some of my favorite small businesses, right here where I live, in the Twin Cities.

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Why The “CMO Of The Future” Needs More Than Data

December 3, 2018

I was recently interviewed for an article by the Association of National Advertisers, an organization of which I’m a proud board member. The writer asked marketing leaders from a variety of industries which skills will be required of chief marketing officers of the future. Here's my take.

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