Won’t You Meet Your Neighbor? Don’t Overlook the Power of Co-Marketing
Jul 2 2018
There’s a new documentary about Mr. Rogers, who made neighborliness a virtue. And some have commented on the timeliness of the film, which highlights Mr. Rogers’ positive voice during such a polarized time in America.
What people don’t often say about him, but I will, is that he must have also been a great businessman. And it’s always a great time to focus on the importance of human connection. Mr. Rogers’ show was syndicated all over the world and seen by millions. I imagine his commitment to neighborly communication played a big role in that success. And it can play a similar role in yours.
I wrote a piece for Forbes about the lost art of in-person communications. It’s so tempting these days to rely exclusively on digital exchanges. Resist that urge! Stop and talk to people in your orbit, whether it’s business owners up the street or companies that share your customer base. Start by saying hello. It’s just that simple. People don’t do it as much anymore, which is a shame. It’s worth it. It can pay off in new business or good will. Either way, you win. And you will feel great doing it.
Jun 28, 2018
I applaud any company making an effort to Do Well By Doing Good. And like so many other people, I excitedly await each year’s Super Bowl ads – arguably the world’s biggest stage for advertising, and a unique platform for brands to do something bigger than just peddle their own products.
Last year during the Big Game, two beer companies, Stella Artois and Budweiser, seized the opportunity to share their good works on the issue of access to water. Their ads were stirring. I was moved. It made sense that water would be central to their “brand purpose.” But was it reflective of any broader “brand action”?